About

Our Nissan dealer has been serving this region for years, and we understand what Massachusetts drivers expect from a dealership. You want dependable vehicles, flexible buying choices, and a service team that treats your car like its own. Our showroom features the full Nissan lineup, allowing you to compare sedans, crossovers, and SUVs in one place.

Shoppers who want efficiency often look toward the Nissan Sentra or Altima. Drivers who need comfort and space for family life tend to lean toward the Rogue or Pathfinder. If capability matters more than anything else, the Frontier brings a confident feel to challenging roads and adverse weather conditions.

Financing doesn't have to be complicated. Our finance specialists help you understand your options clearly. We work with a network of lenders to find terms that make sense for your budget and driving needs. You can also start online by completing a pre-approval form, estimating payments, or valuing your trade.

These tools help you prepare before your visit so you can focus on choosing the right Nissan when you arrive.

Taking care of your vehicle is important, especially with the changing seasons across Massachusetts. Our service department is staffed by factory-trained technicians who understand the specific needs of every Nissan model. From routine maintenance to more in-depth repairs, we work carefully and communicate clearly.

We use genuine Nissan parts to preserve performance and long-term dependability. Many drivers also take advantage of our rotating service specials, which offer added value on common maintenance tasks. You can schedule online or call the service team directly.

Our Nissan dealer is part of the local community. Through our involvement programs, we support causes that matter to families in Westborough, Southborough, Northborough, and the greater Central Massachusetts region.

Our dealership partners with local organizations, charities, and events that strengthen the community. From fundraising efforts to volunteer initiatives, we participate in ways that keep us connected to the people we serve. We also enjoy creating opportunities to give back, celebrate local achievements, and support groups that work tirelessly to improve the lives of others.